Ways to Convert Web Visitors Into Buyers

You might think that driving more traffic to your site is an excellent way to increase sales. The following steps can help you not only get quality visitors to your website but turn them into loyal customers as well.

Imagine there is a way that you can turn your visitors into loyal customers without spending a dime at all! You can do this in straightforward ways that you never thought existed.

Optimize Your Website

If your website isn’t optimized, you are probably spending more money to get one customer than you should. It is usually common to see a 20-30 percent increase in the conversion rate if you optimize your website. You might wonder why you need an optimized site, well; it makes it easy for users to get you when they search the popular search engines.

One way of optimizing the website is to add analytics to the site. Site analytics help you understand what is going on behind the scenes. You get to know what your customers think and how they behave when you add a product. You will know what works and what doesn’t work before you make the perfect decision to either continue with something or stop it altogether. You can visit http://www.thinkbound.com/toronto-web-design/ to start the optimization process today.

Understand the Customer

Every person is different, and the typical conversion funnel is made to anticipate the challenges as well as the needs of the target group.

You need to take time to understand the customer, and not just the way they behave or their purchasing strength but realize what they are looking for. Many customers opt for your products or services for various reasons. Some buy them for sentimental reasons while others genuinely go for them. Once you identify the needs, you can now go ahead and satisfy these needs the right way.

To achieve this, you need to describe the persona of the demographic. You need to understand the average age, the common occupation and the emotional needs of the user.

This simple yet crucial understanding makes it easy to drive user experience and most likely higher conversions since it is much better for you to engage the user in solving their problems.

Understand Page Flow

You need to be conversant with the way the page flows so that you can identify an issue that users are getting and not telling you.  One great idea is to sit down with a few users and ask them to navigate the site. User testing is a great way to know if your site is working the way it is supposed to.

When you have various people to test the site, give them a goal to achieve – for instance, let them try to buy a product from your site. Stand back and watch where all of them get an issue and try to rectify it. One of the top concerns is the inability to work with a favorite payment mode that is not common with the buyers. Using the feedback, look for ways to reduce the number of pages or steps so that you can make it easier for the buyers to navigate your site.

You can also use a web analytics tool to identify problem areas within the website. You can come up with a sequence that maps out the pages that the visitor is supposed to go through, from the first page to the final page. Through visualization, you can see clearly what is happening to your pages, and see the point at which you lose too many people.

Use a Simple Layout

You need to come up with a simple layout that your visitors can understand even without the use of tooltips. For instance, you can limit the number of options that the user has to choose from, which in turn improves customer experience.

You can also make action buttons, such as one to tell the visitor to make a purchase or register in a place that is easily accessible. This helps the visitor to know what decision to make, at what time and the options he has.

In Closing

Make sure you take time to understand the cause of low traffic to your site. With the right approach and statistics, you can find out these issues and handle them the right way.