The Three Pillars of Starting a Mid-Sized Business

Starting (and running) a mid-sized business isn’t easy. You have to get it right from the kick go if you want to make any meaningful gains. Of course, a lot of things come into play, but some basics will determine the level of success for your enterprise. Here are three tips that will help you avoid the common mistakes most startups make.

The Target Market

This one is a no-brainer, but it deserves mention nonetheless. You must have a ready customer base to make sales and by extension profits. You should, therefore, conduct a feasibility study to find out if there are potential customers for the product or service that you intend to sell. With the advent of technology, you can use location analysis tools such as Optimize or Grow to find the demographics of your target consumers.

These tools will give you helpful info such as lifestyle or traffic patterns of the population living in a particular area.  Other useful demographics include household income, age, and professions. That way, you will know who well your product or service will sell in that neighborhood.

The Employees

Unless you’re starting a sole proprietorship, you will need to employ two to three people. Don’t just hire anybody. Make sure that you look for qualified individuals who will help you to take your vision to the next level. You’re better off with employees who understand the dynamics of your business.

While good workers are an integral part of any startup, you need to set your boundaries. Each employee should show commitment to work with minimal supervision. Introduce job ID cards to restrict movement in and around your premise. Other than helping you to identify your employees, badges will also serve as part of your security apparatus.

Outsource your worker’s photo ID cards from a reliable company. Look for one that can include all the features you require on the card. On that front, visit to get a quote on high-quality professionally designed ID badges or photo ID cards for your employees.

The Competition

Forget the target market for a sec. Competition is perhaps one of the most important considerations to make when starting a mid-sized business. For starters, you have to analyze your competitor’s location to know how feasible it is to conduct business in that area. What are the odds of beating them? Will you get a sizeable market share to keep your business running at a profit?

Find out the financial muscle of your competitors. Try to figure out what opening a similar business in the same location will make them do. In other words, before you set up your enterprise, have a clear, well-thought-out strategy of how to beat your competitors.

The Bottom Line

These three core considerations are essential for any businessman/woman hoping to make strides with his/her investments. Of course, they aren’t the only ones. Others include amenities, IT structures, building maintenance, base rent, and accessibility. And then there is the capital – you can start a mid-sized business without enough funds, right?